Branding
The Startup Branding Checklist: 12 Things to Get Right Before Launch
From naming and logo to tone of voice and social templates — the essential branding checklist for Indian startups preparing to launch.
· 5 min read · Wire Frame Web
Investors, customers and future hires judge your startup in seconds. A clear, consistent brand earns trust you would otherwise spend months building.
Foundation
- A name that is easy to say in multiple Indian languages
- Available .in and .com domains and social handles
- A one-line positioning statement
- Two or three clear audience personas
Identity
- A logo that works at 16px and on a hoarding
- A primary and secondary colour palette
- Two typefaces — one for headings, one for body
- Photography and illustration direction
Expression
- Tone-of-voice guidelines with do's and don'ts
- Social media and pitch-deck templates
- Email signatures and stationery
- A simple brand book everyone can access